Mai Fujimoto’s Kizuna Kizuna donation platform is partnering with Enjin’s blockchain gaming platform to sell tokenized celebrity art.
The first cryptoevangelist, Mai Fujimoto, also known as Miss Bitcoin, partnered with the blockchain game ecosystem Enjin to launch Japan’s first non-fungible token, or NFT, a charity project.
Fujimoto was one of the first to adopt Bitcoin Profit technology and has been actively promoting cryptomoedas and blockchain since 2011. Besides managing Kizuna, she is an ambassador for the Binance charity and a consultant for several companies in the blockchain segment.
According to a January 18 blog post, the project’s first initiative will be the sale of token artworks by Japanese celebrities to benefit DxP, a non-profit organization that supports teens facing challenges during the COVID-19 pandemic.
Fujimoto believes that the project incorporates the Japanese concept of „Sanpo Yoshi“, or triple satisfaction. This describes transactions that are good for the seller, good for the buyer, and good for society:
„When fans buy NFT arts made by artists and celebrities, they can not only enjoy the art, but also contribute directly to the needy. I believe this NFT campaign will bring joy to many people, and I would like to thank Enjin’s team and the artists who agreed to join the initiative. ”
The initiative will be carried out through the cryptomorphic donation platform of Fujimoto, Kizuna. This was launched in 2017 to educate about the potential of blockchain and NFTs for common use, especially in the context of charitable donations.
Kizuna hopes to raise more than 2,000,000 yen ($20,000) from the sale, with celebrities donating artwork soon to be announced.
The Enjin platform provides tools for integrating blockchain technology into games and creating NFT assets that can be used in various games in the Enjin multiverse. Recently, it announced it would launch a series of Atari brand NFTs to restart the Kick Off series of soccer games.